Services
Marketing strategies to increase your sales
Possibilities
- Analysis of businesses, parties or candidates and the environment.
- SWOT analysis. Companies or political actors.
- Studies of competition whether commercial or political, prices, attributes, benefits, customer service, perceptions, among others.
Market research
- Market research: qualitative, quantitative and secondary.
- Qualitative projective investigations (through our projective techniques, we get to the true sentiment of the respondents).
- World cafes.
- Seed marketing.
- Behavior analysis.
- Audits of the quality of service, both private and political or national.
We find your market opportunities
- Definition of market gaps to be a better option than our competitors or voters.
- Specify the primary and / or secondary target markets, geographically, demographically and psychographically.
- Get and generate alliances with Influencers.
- Sales projections or votes to obtain segmented.
- Specify the reasons why they buy the products or vote for "X" candidates.
Product or service
- Creation of the branding and the desired positioning.
- Product launch (candidate).
- Design of the architecture of the brands.
- Brand refresh.
- Positioning strategy.
- Definition of attributes and benefits.
- Design of product, service or candidate “packaging”.
Price
- Strategic definition of prices.
- Breakeven.
- Sensitivity studies.
- Margins.
- Sales projections.
- Positioning based on prices.
- Price analysis according to the product life cycle.
- Pricing strategies: skim, penetration, prestige, seasonality, geographic, competition-oriented, according to delivery location.
Distribution logistics
- Definition of sales channels or channels for candidates to reach the voters directly.
- Establish what, when, and how on the time horizon.
- Determine levels of customer service or how close and how often the candidate will be with the people.
- Location of facilities / tents.
- Facilities and transportation decisions.
- Safety regulations during the loading, unloading and the journey of the products or candidates.
Traditional and network communications
- Boost sales or obtain votes through communication.
- Communication plan.
- Creative strategy.
- Media strategy.
- Crisis management.
- Message and design of all kinds of advertising material.
- Promotions planning.
- Realization of the PR program.
- AIDA (Attention, Interest, Desire, Action)
- Merchandising plans
People: Excellence in customer service
- Design or redesign of the business philosophy or party principles.
- Diagnostics on working climates.
- Convert philosophy into culture.
- Audits of brand assets: We measure the effectiveness of the work of employees, activists or officials and all other marketing elements that create or detract from the brand.
- Recommendations are provided to our clients so that they improve on those points that are weak.
Direct selling strategies
- Design of sales processes.
- Analysis of elements that affect personal sales.
- Sale objectives.
- Personal sales channels.
- Debate of objections.
- Sales incentives.
Monitor And Control All Phases Of Strategy
- If you don't measure and control, you don't improve.
- Results measurement.
- Verification of the strategies and tactics used and their respective corrections.
- KPI's evaluation.
- Definition of new strategies or tactics to achieve predetermined objectives.
- Continual improvement.