Servicios
Projective Qualitative Research
90% of the purchasing decisions are taken by our subconscious. If we would always say what we really feel, not even our own mother would love us. That’s how we have been conditioned our entire life. The qualitative investigations are not the exception, for different reasons, the information given by the participants is always expressed keeping their protection system active.
Getting to their feelings and emotions to really get to know them, requires a lot more than just a simple question, requires psychological techniques that will make the feelings bloom.
Through the use of projective techniques in our investigations, concerning studied subjects, we understand how the people’s subconscious works and in that way, we get an idea of how to move and generate feelings and emotions that we have already determined in our goals.
We set free the studied individuals from their defensive mechanisms, stimulating them to freely express their feelings.
With Projective Qualitative Research You Get
Benefits for your business
- Know people real feelings
- Understand the reasons why people buy or not and like or not an idea, product or service
- Know the pulsers for decision making by your customers or prospects
- Always obtain veracious information avoiding bias among the participants
- The marketing strategies are design to obtain the desired feelings and emotions
- The tactics and strategies used will impact much more than your competitor’s
- Greater fidelity is generated from your customers
- Improve your results
- Know what truly motivates your customers
- The results can be applied to the philosophy of your company, customer service or sales process and in the ATL and BTL communication